Once again, Spotify and Droga5 are appealing to the constantly social millennials, and in this ad they're at least showing off the feature of making playlists. It's not a unique feature to Spotify, and it'll only work if you both have Spotify accounts & apps, but as long as that's happening feel free to share it on Instagram if you're crushing on the boy who won the twerkoff last night.

I just wrote twerkoff. Hashtag, Oh Emm Gee, hashtag take my phone from me!

Ad agency: Droga5
Music: Icona Pop - "All Night"
Client: Spotify

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.