Jon Lyster is leader of the band Swedish band Vindstyrka 12. He'd love to make a living as a musician. Clearly he has his work cut out for him.

Thankfully, SPP, a pension company, gave him a chance to realize his dream of playing in front of more than ten or eleven people in Sweden. They invested in him. Kind of like what those big evil record companies do.

Client: SPP, Agency: M&C SAATCHI STOCKHOLM Media agency: Starcom Production company film: Acne Directors: Anders Jedenfors and Torbjörn Martin Producers: Morgan Röhl and Petur Mogensen Digital agency: Creuna Production company digital campaign: Sticky Beat