Jon Lyster is leader of the band Swedish band Vindstyrka 12. He'd love to make a living as a musician. Clearly he has his work cut out for him.
Thankfully, SPP, a pension company, gave him a chance to realize his dream of playing in front of more than ten or eleven people in Sweden. They invested in him. Kind of like what those big evil record companies do.
Agency: M&C SAATCHI STOCKHOLM
Media agency: Starcom
Production company film: Acne
Directors: Anders Jedenfors and Torbjörn Martin
Producers: Morgan Röhl and Petur Mogensen
Digital agency: Creuna
Production company digital campaign: Sticky Beat