Move over doofus-dad and dorkman, here we have Diet-coke-sexyman collecting apples until someone has the bright idea to turn on the sprinklers and the wet t-shirts come off. Actually, they only do that in this directors cut, you will not see this ad air, ever. This is spec only, client didn't say yes.

Agency: Pink and Poodle
Concept: Wencke van Amstel & Wanda van Damme
Creative director art: Wencke van Amstel
Creative director copy: Wanda van Damme
Strategy: Wouter Boon & Wencke van Amstel
Account/project manager: Michèle Hartevelt
Executive producer: Swantje Hoppe

Service production company SA: Orange Films
Directors: Paul Vos & Wencke van Amstel
DOP: Terence Maritz
Post production: Hectic Electric
Colour grading: MPC, Jean-Clement Soret
Commercial editors: Kevin Whelan & Martin Heijgelaar
Music: Sizzer Amsterdam
Vocals: Supercity, Ivo
Voice over: Martin Heijgelaar
Sound effects: Wave studio's, Nick Smith

Making of camera man: Ebrahim Hajee
Making of editor: Wilbert van 't Hof


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.