Sprint has a plan called the Framily plan, which allows you to add friends and family to your plan. To highlight this idea, Figliulo&Partners, DigitasLbi and MediaVest introduces us to The Frobinsons.

Basically it's the new Framily. Dad is a talking hamster .voiced by Andrew Dice Clay. There's also Mom, two brothers (one of them played by new Saturday Night Live cast member Kyle Mooney), and 8-year-old daughter Heidi – who plays the piano and only speaks French. There's also a whole bunch of random people too, including a goth.

This spot introduces them all, and you can also see more of them at the Sprint Frobinson's site.

Brand Agency: Figliulo&Partners Chief Creative Officer: Mark Figliulo Art Directors: Jonathan Mackler, Craig Duffney Copywriter: Joe Ventura Account Executive(s): Judith Carr-Rodriguez, Dena Graham Planning: Caroline Krediet Head of Production: Robert Valdes Producer(s): Katherine Cheng Art Producer: Carly Chappell Print Production: Sarah Whinnem Business Affairs: Samantha Norvin Digital Agency: DigitasLBi Creative Directors: Lewis McVey Art Director: Keith Henneman, Christine Monahan Copywriter: David Shih, Nate Winter Project Manager(s): Courtney Klein, Matt Hill Account Executive(s): Davin Power, Alex Raymond, Caitlin Kelly, Cristin Jordan Planning: Mark Kirby Business Affairs: Dan Simonetti, Wilmien Blake Technology: Tony Bailey, Paul Nagorney, Nathan Dill, Angie Khumdee Media Agency:MediaVest Media Spend: TBC Media team: Terry Whitney, Tracy Reimers, Debbie Hutchings, Bridget Scanlan, Kandace Barker Photographer/Designer: Emily Shur with Giant Artists Production Company: Imperial Woodpecker Director: Stacy Wall Director of Photography: John Lynch Executive Producer: Lauren Hertzberg Line Producer: Betsy Oliver Editing House: Whitehouse Post Editor: Lisa Gunning, Alaster Jordan Assistant Editor: Josh James Producer: Nick Crane Publishing: Music: Home Sweet Home/Motley Crew Composer: Tommy Lee and Nikki Sixx Audio Mix: Sound Lounge NY Home Sweet Home performed by Tatyana Richaud in “Framily Portraits” Home Sweet Home arrangement for “Meet The Frobinsons Family”: Lee Wall Mixer: Tom Jucarone Talents: Dad’s vo: Andrew Dice Clay Chuck: Kyle Mooney Mom: Judy Greer

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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