In this ad for Sprite, everyone blends in except the Sprite drinker who dares to break free from blending into the background. We've seen people blend into the environment before, most notably perhaps in the Unicef "Don't Ignore me" Chinese campaign of 2008 created by O&M Shanghai using artist Liu Bolin's camouflage / invisible man technique.

Ad agency: BBH New York & Shanghai / Bartle Bogle Hegarty
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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