There comes a point in everyone's life where they are, "too old for this shit." In the case of John Harper, it happened in "da club," at 1:32 AM where he realized the selfies, the screaming frat-bros, the navel piercings, that guy's shirt, the getting-cut-off-in-line-for-the-bathroom, the stupid club moments were, well, stupid. So he did what every grown up does, and he left. Quite well done spot. That club does look quite douchetastic. It's kind of awesome. It's also a great way to separate Schweppes from the other sodas. When all the other drinks in the room are children, Schweppes is the adult. It knows when its time to go home.

Advertising agency: ACW Grey Tel - Aviv Executive Creative Director: Tal Riven Creative director: Ziv Meiri Copywriter : Michael Kotkes Copywriter : Yonatan Titel Art: Ayelet Eral Director: Ohav Plantz Post production : Rabel

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (4)

  • Dabitch's picture

    Sssssshweppes has been quite consistent through the years targeting "that moment". This is a very nicely done execution of this strategy. I used to really like the John Cleese subliminal ad one, but lets be honest, that had nothing to do with the "grown up" targeting.

    Mar 11, 2016
  • David Felton's picture
    David Felton

    Have you seen the French Sschwepps adverts with Uma Thurman? At least I think it's French. They were on TV, in French, last time I was in Paris.

    Mar 12, 2016

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