Let's talk about how amazing this film is. Simply stunning. You are immediately captivated by the story of this woman and her assisted-living robot nurse-- a Bionically Engineered Nurse, or B.E.N. This poor woman lives a lonely quiet life. And the robot, well-meaning though he is, simply doesn't understand her needs, ignorant of her nuances, oblivious to her needs. Only able to suggest food, tv and dancing by rote. And that's when at the very end, the message from Saint-Vincent-De-Paul quietly appears: Today, companion robots are being introduced to assist lonely people. At Society of Saint-Vincent-De-Paul, we think that only human being (sic) can help in fighting loneliness.

Stunning choice of music--Canadian folksinger Bonnie Dobson's haunting "Morning Dew," from 1969.

I normally criticize long-form as desperately needing scissors, but there is not one wasted frame in this one. Great freaking job.

Client: SOCIETY OF SAINT-VINCENT-DE-PAUL Michel Lanternier - Chairman, Society of Saint-Vincent-de-Paul
 Emmanuelle Duthu - Director of Communications and Resource Development Capucine Bataille - Communications Manager
 Jean-Charles Mayer - Digital Communications Manager Agency - CLM BBDO Matthieu Elkaim - Creative Director, BBDO Paris Charles Dessaux - Art Director
 Emile Martin - Copywriter
 Julien Sanson - Production Director, BBDO Paris Martine Ferey - Post Producer, BBDO Paris Julien Lemoine - Vice President Julien Pinet - Account Manager
 Corentin Monot - Strategic Planning Director Ophélie Doria - Strategic Planner
 Lauren Weber - Communications Director Production lm - LA PAC David Wilson - Director
 Jérôme Denis - Executive Producer
 Anna Roudaut - Executive Producer Antoine Ricard - 1st Assistant Director Victor Seguin - Director of Photography Roxane Huet Ferret & Emily Aubry - Editing Post-Production - MIKROS Fabrice Damolini - Post producer
 Laurent Creusot & Jao M’changama – Flame Sébastien Mingam & Magalie Léonard - Grading Sound Production - THE Raphaël Fruchard - Sound Producer

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (4)

  • Dabitch's picture

    Powerful. Excellent job starting at the end, and ending with it as well, it reminds us how monotone a robot daily routine would be and shows how differently we see that dance once we've seen her days.

    Oct 05, 2016
  • David Felton's picture
    David Felton

    I think the is the most positive review Kidsleepy has ever given to an ad, which makes sense because this is absolutely fucking brilliant.

    Oct 06, 2016
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Found it confusing. And shouldn't it say 'human beings' at the end?

    Oct 09, 2016

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