St. George Bank really loves its customers. Newly appointed Saatchi and Saatchi set out to demonstrate this with a rebrand.

Nothing says rebrand like a little kid playing pretend. Because there's a little dragon in all of us.

Client: St.George Agency: Saatchi & Saatchi, Sydney Business Director: Josie Dadd ECD: Damon Stapleton Creatives: Dan O'Connell & Sam Chappel Agency Producer: Kate Gooden Production Company: The Feds Director: Matt Palmer Producer: Karen Watson/Lizzy Nash Post Production: Fanatic Films Music: Dead Mono Sound Design: Saatchi & Saatchi Editor: Dave Anlezark/Saatchi & Saatchi Media Agency: MediaCom
Freeform tags: 

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Leave a comment