They are miraculous postseason moments, embedded forever in baseball lore: Carlton Fisk sends the 1975 World Series to game seven with a monstrous 12th inning home run; a battered Kirk Gibson wins the opening game of the ’88 Fall Classic with a pinch-hit bomb in the bottom of the ninth; Derek Jeter makes his surreal and legendary defensive flip to take out the A’s in a 2001 playoff game.

jumP’s David Trachtenberg collects them all in a spectacular campaign for Major League Baseball benefitting Stand Up To Cancer, merging these moments with @radical.media Director Andrew Becker’s lively footage of Steve Carell and other celebrities reacting to each play with the energy of manic sports fans. The six spots draw a connection between the belief in miracles on the playing field and a shared vision of ending cancer. Each spot ends with a call to action – to join these celebrities and Major League Baseball in the battle against cancer.

Spot Titles:  Baseball Believes - Gibson (Featured), Jeter, Fisk, Mays Airdate: September, 2012 Client: Major League Baseball and Stand Up To Cancer Producer:  Bedonna Smith Agency: Switzerland CD / Copywriter: Janet Champ CD / Art Director: Rick McQuiston Producer: Derek Ruddy Production Company: @radical.media Director: Andrew Becker DP: Tom Krueger EP: Donna Portar Producer: Tyler Boylan Editorial: jumP Editor: David Trachtenberg EP: Betsy Beale Post: Outpost Digital Producer: Tita Poe Original Music by Beta Petrol Sound Design: Particle Mix: PLAY Mixer: John Bolen

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