173,045,325 citizens gathered at over 3,000 events in more than 120 countries, demanding that their governments eradicate extreme poverty and achieve the Millennium Development Goals.
Agency: Grey Worldwide Italia Spa Country: Italy Advertiser: UN Millennium Campaign Brand Name: Stand Up. Take Action Production Company: Cow & Boys Tagline: Stand Up. Take Action. End Poverty now! Executive Creative Director: Francesco Emiliani Art Directors: Letizia Bozzolini, Francesco Fallisi Copywriter: Francesca Andriani Director: Anna Paola Avetti Director of Photography: Luca Rebechhi Producer: Monica Cadringher Account Supervisor: Emmanuela Carnaghi 3D Graphics: EDI