173,045,325 citizens gathered at over 3,000 events in more than 120 countries, demanding that their governments eradicate extreme poverty and achieve the Millennium Development Goals.

Agency: Grey Worldwide Italia Spa Country: Italy Advertiser: UN Millennium Campaign Brand Name: Stand Up. Take Action Production Company: Cow & Boys Tagline: Stand Up. Take Action. End Poverty now! Executive Creative Director: Francesco Emiliani Art Directors: Letizia Bozzolini, Francesco Fallisi Copywriter: Francesca Andriani Director: Anna Paola Avetti Director of Photography: Luca Rebechhi Producer: Monica Cadringher Account Supervisor: Emmanuela Carnaghi 3D Graphics: EDI

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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