Project title: The Collective Good – Longrun TVC 

Client:                          Standard Chartered Bank

 Brief:  Brand Campaign

 Creative agency:     TBWA\Singapore     

Creative at Large:       John Merrifield 

Creative:                     KC Chong 

Creative:                    Eddie Azadi 

Executive Producer:     Haydn Evans

 Agency Producer:         Sariyanti Sannie

 Group Account Director:       Jane Sandral

 Account Director:        Carol Tham 

Media agency:            OMD

 Production company:      Black and Cameron Shanghai

 Director:                    Tian Zhuangzhuang 

Editorial:                   Brandon LaGanke 

Post Production:     Iceberg Design 

Composer:            Sound Cell 

Exposure (tvc, print, etc):      TVC, print, OOH & online

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.