Tearjerker of the day (as, yes, it made me properly misty), this spot from DDB New Zealand and Sweet Shop director Steve Ayson nails the thought every parent has when they'd give anything to trade places with their sick child.

Client : Starship Foundation Agency : DDB New Zealand Production Company: The Sweet Shop Director : Steve Ayson Brett Colliver and Natalie Knight : Creative team Ian McCarroll : DoP Toby Talbot : Executive Creative Director Adam Kanzer : Creative Director The Butchery : Editor Judy Thompson : Agency Executive Producer Kim Baldwinson : Agency Producer Cindy Kavanagh : Producer Sound Studio: Liquid Studios. Music: Grizzly Bear. Post Production: Perceptual Engineering. Account Director: Sandra Jonkers Account Manager: Vanita Mistry

Comments (2)

  • phon's picture

    I love this ad. It definitely pulls at the heartstrings.

    Sep 02, 2009
  • Dabitch's picture

    Oh yeah. "Properly misty" is a total understatement. Damn.

    Sep 02, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.