This spot features Chris Paul, NBA All-Star and #1 point-guard for the Los Angeles Clippers.. and his long lost twin brother Cliff Paul who is a state farm agent as they are both born to assist. I see what you did there.

* not this campaign launched Christmas day 2012

Client: State Farm

Agency: Translation

Chief Creative Officer: Chris Cereda

Associate Creative Director, Copywriter: Emily Sander

Associate Creative Director, Art Direction: Danielle Thornton

Copywriter: Jamie Cohen

Executive Producer: Peter Ostella

Account Team: Ben Gladstone, Group Account Director; Susanna Swartley, Account Director; Susan Min, Account Supervisor

Brand Strategist: John McBride

Head of Content Production: Miriam Franklin

Production Company: MJZ

Director: Craig Gillespie

Executive Producer: Emma Wilcockson

Line Producer: Line Postymr

Director of Photography: Gyula Pados

Stylist: Mike B.

Editorial Company: Bikini

Editor: Avi Oron

Assistant Editor: Gustavo Roman

Post Producer: Brad Wood

Post Executive Producer: Gina Pagano

End Tag Graphics: Alejandro Ussa, US54 studio

Sound Mixing: Heard City

Executive Producer: Gloria Pitagorsky

Producer: Sasha Awn

Sound Mixer: Evan Mangiamele

Sound Mixer: Eric Warzecha

Music, Sound Artist: Felt Music

Producer: Alex Lodge

Visual Effects: Eight VFX NY

Executive Producer: Baptiste Andrieux

Executive Producer: Shira Boardman

VFX Producer: Yannick Leblanc

Flame Artist: Joe Vitale

Flame Artist: Christopher Memoli

VFX Producer: Doug Scruton

VO: Will McDonald

Celebrity Talent: Chris Paul

Stock footage: NBA, T3 Media


Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.