During a practice LeBron James reflects on his former high school teammates and how they were always there for each other. This spot is in support of LeBron’s new movie More Than A Game.

Advertising Agency: Translation (New York) Agency website: http://www.translationllc.com Chief Creative Officer/Founder: Steve Stoute Creative Director: Michael Godshall Senior Copywriter: Seth Jacobs Account Director: Kenneth Pang Agency Producer: Marlene Winder Production Company: Smuggler Director: Brian Beletic Director of Photography: Ben Seresin Editorial Company: General Editorial VFX Company: Mass Market Sound Designer: Brain Emrich Music: Duotone (Jack Livefey)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.