During a practice LeBron James reflects on his former high school teammates and how they were always there for each other. This spot is in support of LeBron’s new movie More Than A Game.

Advertising Agency: Translation (New York)
Agency website: http://www.translationllc.com
Chief Creative Officer/Founder: Steve Stoute
Creative Director: Michael Godshall
Senior Copywriter: Seth Jacobs
Account Director: Kenneth Pang
Agency Producer: Marlene Winder
Production Company: Smuggler
Director: Brian Beletic
Director of Photography: Ben Seresin
Editorial Company: General Editorial
VFX Company: Mass Market
Sound Designer: Brain Emrich
Music: Duotone (Jack Livefey)


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.