Joe Pytka has left the bizarre ice-bears behind him and returned to making kids say seemingly heavy stuff, when they're just talking about a rollercoaster they once knew. Yep, hurricane Sandy did a proper number on the Star Jet Roller Coaster at Casino Pier in Seaside Heights, NJ. Tossed it straight out to sea, or as one of the children here say "it drowned". They're sad about this. They remember that they screamed when riding it. And that their brother threw up. And that there's cotton candy. They want it back. With more loops. Dang you Pytka & DDB Chicago for pushing all those sentimental buttons. Well played. Kids have hope. State Farm sells it. The only thing that could have made this better would have been timing. Looking forward to the next ad, when State Farm has rebuilt that rollercoaster, but with more loops. Because you're going to have to do that now. You promised the kids.

Client: State Farm
Agency: DDB Chicago
Director: Joe Pytka

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.