The 90's are back. Or at least Rob Schneider's "copy guy" character from Saturday Night Live. I guess State Farm's Discount Double Check is continuing to tap into 80's and 90's nostlagia, figuring the people buying insurance now are all nostalgic about Cheers and Copy Guy.
At least they didn't dust off any Seinfeld characters.

Client: State Farm Agency: DDB Chicago CCO: John Maxham GCDs: Barry Burdiak & John Hayes Creative Directors/AD: Kurt Riemersma, Mike Porritt, Andrew Bloom Creative Directors/CW: Matt Ben Zeev, Frank Oles, Nathan Monteith AD: Chris Bruney Chief Digital Officer: Joe Cianciotto Group Strategy Director: Gustavo de Mello Group Business Director: Penn French Director of Production: Diane Jackson Executive Producer: Scott Kemper Producer: Luke LiManni Director: Hank Perlman (Production Company: Hungry Man) Editor: Cutters (Grant Gustafson, Matt Walsh, Aaron Kiser, Patrick Casey) Finishing: Filmworkers (Rob Churchill, Daniel Pernikoff, Derek de Board)

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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