State Farm "Steve's Kid" (2014) :30 (USA)


State Farm "Steve's Kid" (2014) :30 (USA)

The 90's are back. Or at least Rob Schneider's "copy guy" character from Saturday Night Live. I guess State Farm's Discount Double Check is continuing to tap into 80's and 90's nostlagia, figuring the people buying insurance now are all nostalgic about Cheers and Copy Guy.
At least they didn't dust off any Seinfeld characters.

Client: State Farm
Agency: DDB Chicago
CCO: John Maxham
GCDs: Barry Burdiak & John Hayes
Creative Directors/AD: Kurt Riemersma, Mike Porritt, Andrew Bloom
Creative Directors/CW: Matt Ben Zeev, Frank Oles, Nathan Monteith
AD: Chris Bruney
Chief Digital Officer: Joe Cianciotto
Group Strategy Director: Gustavo de Mello
Group Business Director: Penn French
Director of Production: Diane Jackson
Executive Producer: Scott Kemper
Producer: Luke LiManni
Director: Hank Perlman (Production Company: Hungry Man)
Editor: Cutters (Grant Gustafson, Matt Walsh, Aaron Kiser, Patrick Casey)
Finishing: Filmworkers (Rob Churchill, Daniel Pernikoff, Derek de Board)

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