The financial markets plummeted last year. So we had a choice: tell the world how horrible is was or tell them what to do next. We decided to take the constructive approach. Investors like SPDR ETFs because they’re more precise than other investments. To highlight the benefits of precision, this commercial shows the imprecise way a boy dog tries to find the perfect gift for a girl dog. Over the course of the spot, he offers her a soccer ball, a stuffed animal, a baseball glove, a slipper and a squeeze toy. But she won’t give him the time of day. It is only when he finds the precise thing she wants a ratty, old, dog bone that she accepts the gift.

Art Director: Bill Schwab Copywriter: David Bernstein Executive Creative Director: David Bernstein Producer: Bob Samuel Director: Tom & Charlie Guard

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