"I really love my car.. But it's gotten so.. expensive. With the gas. So, I've lightened the load. You know, had to get rid of, unnecessary load.kicks friends out of car. Stop driving around, without a destination. And one considers the environment. And if you don't hit the accelerator as hard, you waste less gas. No more aggressive driving, in short."

Client: Statoil

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment