Sid lee Paris created this spot for the new skiing game Steep in which the developers at Ubisoft explain how they made a gigantically massive open world video game. It's going for epic here, and there's a lot riding on it as Steep isn't part of a franchise but a whole new game. Unfortunately to me it falls flat because it's just a lot cool-looking graphics set to a droning voice over and the game play isn't all that thrilling when there is game play. Then again I'm not the target though, as I'm not into sports games. Maybe someone else will have a different opinion.
Agency: Sid Lee Paris CHAIRMAN / EXECUTIVE CREATIVE DIRECTOR SID LEE PARIS Sylvain Thirache CREATIVE DIRECTORS Stéphane Soussan Céline and Clément Mornet-Landa ART DIRECTORS Olivier Bodet Hugo Demazière COPYWRITERS Céline et Clément Mornet-Landa CEO SID LEE PARIS Johan Delpuech DEPUTY MANAGING DIRECTOR Mehdi Benali ACCOUNT DIRECTOR Jean-baptiste Destabeau PRODUCTION DIRECTOR Thomas Laget PRODUCTION COMPANY Stink Paris DIRECTOR Stephan Wever EXECUTIVE PRODUCER Sylvaine Mella LINE PRODUCER Bertille Muguet POST PRODUCTION COMPANY / CG Analog POST PRODUCER Toby Ridgway COMPOSER Meik de Swann POST PRODUCTION COMPANY / FINALIZATION Firm AUDIO MIX Kouz Production CLIENT UBISOFT UBISOFT EMEA MARKETING VICE PRESIDENT Guillaume Carmona UBISOFT EMEA MARKETING DIRECTOR Camille Aneas UBISOFT EMEA BRAND MANAGER Damien Guillotin