"Water is a key ingredient in every Chalice of Stella Artois that we brew. That’s why we’ve partnered with Water.org to help people around the world who don’t have access to it. For every limited-edition Chalice sold, we can help provide 5 years of clean water for 1 person in the developing world. Leave your mark at http://BuyALadyADrink.com"

The creation of the film and zoetrope was very complex, requiring sophisticated lighting structures and specialist cameras to track the movement of the zoetrope without a 'rising' visual sensation.

The campaign has two films, both shot in Studios in Mallorca with Palma Pictures. This lead 90-second spot features a tower of Stella Artois glasses spiralling skywards in the centre of a pure white studio. As the tower begins to rotate, the painted images tell the story of a woman’s journey for water. The other film has actor Matt Damon deliver the pitch about the woman and her water.

For additional material on the construction of the zoetrope and the filming process, click here to see Palma pictures making of.

Ad agency: Mother, London Creative Director : Kit Dayaram Creatives : Jess Reynolds & Chris Vernon Agency Producer : Sam Dowling Production Company : 1stAveMachine Director : Bob Partington Director : Tim Brown Producer : Isabella Parish Production Manager : Kerry Smart DOP : Ed Wild Post Production Producer : Chris Allen Editor : James Rose VFX Supervisor : Tony Landais Art Director : Martin Van Der Meijden Spanish Service Co. :Palma Pictures Line Producer : Dani Rotstein Production Coordinator : Marta Jimenez

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.