fashion goes out of style. And yet you still have all that stuff in your closet. Why not donate it to those in need?

DDB Stockholm created this digital initiative for Stockholm City Mission called You'll never wear that again which sounds like a follow up to You didn't build that.

Basically the app uses your old Facebook photos to determine what you(or your freinds) no longer wear and then you go from there. Like the idea a lot. But I don't like adding apps to my Facebook page, so I'm posting the case study in stead.

Nice job, dudes.

DDB Stockholm Magnus Jakobsson – Creative Director Fredrik Simonsson – Creative Director Joel Ekstrand – Art Director Nick Christiansen – Copywriter Jenny Kaiser – Business Director Katarina Bäcklund – Account Manager Carl Nordling – Digital Producer Koji Wakayama – Senior Web Devolper Robin Karlsson – Digital Designer Linus Östberg – Designer Linnéa Lofjord – Design Director Leif Blondell – Graphic Designer Anna Hellenberg – Print buyer Motion Graphics Artist – Eskil Lundberg PR Madelene Eriksson – Account Director - Rippler Simon Strand – PR Consult United Minds Paul Alarcón – Creative Director, United Minds Sara Eriksson – Analysist, United Minds Film Otto G Skondras – Photographer Plitch Production – Casefilm Musi

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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