Stockholm Pride Festival is combating the violence in GTA by releasing its own ”Los Santos Pride” mod. This will allow gamers to have their own Pride Parade in GTA 5. It's basically the same idea Coke had back in 2006 but they actually created the mod rather than just a spot. Question is, how many gamers who play GTA will download and use it? They should do one for Destiny next. There's already dancing in it.

Agency: Garbergs Creatives: William Löthman, Sedir Ajeenah PR & Activation: Nasim Kabiri Account manager: Lotta Thunved, Joakim Landin Web developer: Mattias Alfborger Scripting: JulioNiB Directors: Sedir Ajeenah, William Löthman Editing: 8-Bit Bastard Texture design: TheFriedTurkey, Merfish, TheNathanNS Music coordination: Nadja Chatti & Jonas Holst, Universal Music Publishing Scandinavia Music: Alesso "I Wanna Know" feat. Nico & Vinz Client: Stockholm Pride General Manager: Christian Gerdes Head of Communications: Jonathan Poll Deputy Head of Communications: Rikard Westelius Marketing Department: Joel Idén