"Instead of bringing young people to the memorial stones, we brought the stones to the people. We let them stumble online. We placed the stones as banners for users to stumble upon. You could find the stones on Google Maps and on Google StreetView you could see the actual house out of which the person had been deported. We planted street posters in Germany cities that reminded people to keep their eyes open for Stumbling Stones in the pavement. And through an iPhone App users got access to further information like biographies, personal memories and photos. Thus we made the stumbling experience more tangible and revealed unique stories behind every name – because that´s what people will remember."
ad agency: Jung von Matt Jan Rexhausen : Chief Creative Officer Dörte Spengler-Ahrens : Chief Creative Officer Alexander Norvilas : Art Director Eric Van-Den-Hoonaard : Art Director David Wegener : Copywriter Raphael Brinkert : Managing Director Benjamin Wenke : Account Manager Sara Teckenberg : Account Manager Slaughterhouse Gmbh Editor: Jessie Fischer Editor: Hendrik Smith Colours: Benedikt Hugendubel Animation: Lars Wemmje Producer: Philipp Breidthardt