Not everything we did as kids made sense. Drinking milk did. This campaign highlights the benefits of drinking milk for adults because it goes well with food. The campaign is aimed at adults, adults who may have young children, reminding them that of the silly things kids do drinking milk isn't. Go to Milk Every Moment and find out more.

Client:The Strategic Milk Alliance Agency: DDB Canada Vancouver

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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