You'd think this was a movie about the Battle of Agincourt directed by Zack Snyder, but no, this is just your terribly predictable response to a brief that wants to attract men to drinking more Strongbow cider.

Still, it's better than the old "sexy women handing men apples" route. We all know how that one ends, amirite?

client: Strongbow Gold

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.