Chef Misha bakes veal in a Salvia Divinorum Crut with Magic Truffels and Marijuana, and I'm pretty sure I got a contact high from watching this because I am suddenly very hungry.

Arnold Worldwide's office in Amsterdam, the agency responsible for Stussy Amsterdam 'Strip for Likes' campaign did this. The focal point of the campaign centers around the Spring collection Lookbook from top European online fashion store's exclusive offering and launch of a special edition Stussy Amsterdam tee featured in their Spring Collection Lookbook, only this time the lookbook comes with a twist – it's more of an 'extreme cooking' haute cusine cookbook. Yep, they're cooking with pot. And this ain't your usual pot brownies, Chef Misha Sukyas does mind-blowing haute cuisine (and we mean literally as it will get you stoned) while wearing a Stussy shirt.

Client: Freshcotton Amsterdam
Maestro Chef: Misha Sukyas

Arnold Amsterdam:
Executive Creative Director: Paul Stechschulte
Creative Director: Colin Lamberton
Creatives: Rickard Engstrom, Joris Kang’eri
Producer: Neil Henry
Strategy Director: Didi Sutisna
Account Director: Amy Manganiello
Project Manager: Emma Phillips
Typography: Corbin Poticha
Digital Execution Cartelle Amsterdam: Johnny Slack, Stevijn Van Olst, Emma Pisani
Music Tracks/Composition/Mixes: Full Crate

Production: Darlings Amsterdam
Film Director: Doug Hancock
Director Of Photography: Tobias Pekelharing
Director And Photographer Making Of/Trailer: Paul D. Scott
Still Photographer: Kristoffer Rozental
Retouching: Loupe Amsterdam
Production Manager: Paul Roest
Gaffer: Paul Wilens
Sound: Gideon Bijlsma
Camera Assistant/Data: Floris Van Der Lee
Art Director: Norbert Van Leyen
Audio Post Wave Amsterdam: Alex Nicholls - Lee

Post Production: Darlings Amsterdam
Colour Correction: Robert Thomas
Vfx: Robert Okker
Editor: Doug Hancock
Editor Making Of: Ivan Waters

Special thanks to:
Location: Hotel De Goudfazant Amsterdam
Catering: Today’s Amsterdam


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.