To demonstrate the performance and power of the new WRX STI, DDB Canada’s Toronto office created a real, flipbook or zoetrope that comes to life only when the vehicle passes by. See what happens when the pure performance of the 2011 Subaru WRX STI powers a commercial.
The animation was powered by the WRX STI driving past a series 760 hand-drawn frames to create one smooth animated story.
For the effect to work, we needed a laser level driving surface. It took meticulous testing to perfect the precise engineering involved. No post or CG was used to create the animation. All animation was filmed in camera, using the car itself.