Dad looks down at his little girl, asking if she's excited for her first day. She says yes, but that little worry-line around her eyebrows says she's really really scared. This is why dad stalks the schoolbus with his Subaru, because he's overprotective.

She's fine, dad, relax.

Client: Subaru
Agency: Carmichael Lynch, Minneapolis
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Copywriter: Conn Newton
Art Director: Michael Rogers
Director of Integrated Production: Joe Grundhoefer
Executive Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: Andy Gorski, Kristen Stengel
Production Company: Gorgeous
Director: Vince Squibb
Executive Producers: Paul Rothwell, Jeff Baron
Line Producer: Rupert Smythe
Director of Photography: Alwin Kuchler
Editing House: The Whitehouse
Editor: Russell Icke
Assistant Editors: Stephen Dunne, Shane Reid
Online Artist: Steve Medin, Volt
Telecine: Sean Coleman, Company 3
Audio Mix: Carl White, BWN
Sound Design: Carl White, BWN
Song: "Keep Me in Mind," Tashaki Miyaki
Music Company: Mixtape Music Ltd (London)
Music Supervisor: Jonathan Hecht
On-camera talent: Marcus Nelson (dad), Daisy Wetherholt (daughter), Jianna Wiliams (daughter' friend), Casey Adams (dad driver double)
Voiceover Talent: Justin Beere (announcer), Marcus Nelson (dad VO), Lauren Whitcher, aka Paige Stark (singer)


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.