Dad looks down at his little girl, asking if she's excited for her first day. She says yes, but that little worry-line around her eyebrows says she's really really scared. This is why dad stalks the schoolbus with his Subaru, because he's overprotective.

She's fine, dad, relax.

Client: Subaru Agency: Carmichael Lynch, Minneapolis Chief Creative Officer: Dave Damman Exec Creative Director: Randy Hughes Copywriter: Conn Newton Art Director: Michael Rogers Director of Integrated Production: Joe Grundhoefer Executive Senior Producer: Brynn Hausmann Business Manager: Vicki Oachs Account Service Team: Andy Gorski, Kristen Stengel Production Company: Gorgeous Director: Vince Squibb Executive Producers: Paul Rothwell, Jeff Baron Line Producer: Rupert Smythe Director of Photography: Alwin Kuchler Editing House: The Whitehouse Editor: Russell Icke Assistant Editors: Stephen Dunne, Shane Reid Online Artist: Steve Medin, Volt Telecine: Sean Coleman, Company 3 Audio Mix: Carl White, BWN Sound Design: Carl White, BWN Song: "Keep Me in Mind," Tashaki Miyaki Music Company: Mixtape Music Ltd (London) Music Supervisor: Jonathan Hecht On-camera talent: Marcus Nelson (dad), Daisy Wetherholt (daughter), Jianna Wiliams (daughter' friend), Casey Adams (dad driver double) Voiceover Talent: Justin Beere (announcer), Marcus Nelson (dad VO), Lauren Whitcher, aka Paige Stark (singer)

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.