In Noam Murro's new spot for Subaru via Carmichael Lynch, man's best friends gets the dream weekend he deserves when his owner lovingly creates a doggy bucket list to celebrate his birthday.

CLIENT: SUBARU OF AMERICA AGENCY: CARMICHAEL LYNCH Chief Creative Officer: Dave Damman Exec. Creative Director (Pre-Pro): Randy Hughes Group Creative Director: Dean Buckhorn Art Director / ACD: Brad Harrison Associate Creative Director: Michael Rogers Director of Integrated Production: Joe Grundhoefer Senior Executive Content Producer: Brynn Hausmann Director of Business Affairs: Vicki Oachs Senior Project Manager: Lu Prinsen Talent Payments Specialist: Jennifer Knutson Group Account Director: Brad Williams Account Director: Adam Craw Account Supervisor: Kate Moret Account Manager: Greta Hughes Product Information Manager: Robert Ar PRODUCTION COMPANY: BISCUIT FILMWORKS Director: Noam Murro Managing Director: Shawn Lacy Executive Producer: Colleen O'Donnell Producer: Jay Veal Production Supervisor: Jennifer Berry Director of Photography: Simon Duggan Production Designer: Bruce McCloskey EDITORIAL: ROCK PAPER SCISSORS Editor: Stewart Reeves Producer: Angela Dorian

Comments (12)

  • Dabitch's picture
    Dabitch

    A bucket list just for a dogs 14th birthday? Looks more like the last weekend, and making sure the (presumably dying) dog has an epic last few days of his life.

    Not that there's anything wrong with that, in fact, it was quite touching.

    The scouting & casting is good too, I love the tidy lodge and the old lady who owns the "old girlfriend"

    Jul 08, 2015
  • John's picture
    John (not verified)

    That is such a gripping ad for dog lovers such as myself. It really tugs at my heart.
    Thanks, everyone, for making such a touching ad!

    Jul 17, 2015
  • Lori's picture
    Lori (not verified)

    Look closely. It's not the dog's 14th birthday. It's his 14 and 3/4 birthday. Clearly he's not long for this world. A beautiful, touching ad.

    Jul 25, 2015
  • Ron's picture
    Ron (not verified)

    The dying dog ad is extremely sad and is very depressing for someone who loves his dog as much as I do. Please make the ad go away.

    Oct 14, 2015
  • sheila hullihen's picture
    sheila hullihen (not verified)

    did not see the whole add until, found it here, wish they showed the whole add on TV. Death is part of the cycle, especially when we choose to spend our lives with those whose lives are shorter than our own. Touching, somber, poignant... deeper than most adds and richer for it. it acknowledges the extent a heart connection with our fur family goes, that may never makes sense to some, in a way that honors those who do.
    Thank You

    Oct 17, 2015
  • Shirley Mantalos's picture
    Shirley Mantalos (not verified)

    Could someone please tell me the name of the dog in the ad "Dream Weekend." Is he/she a rescue? We would love to include the dog in our Book Project to benefit shelter animals worldwide that already Fish includes many celebrities and their rescues.

    Looking forward to your reply,

    Shirley Mantalos

    Oct 18, 2015
  • Dabitch's picture
    Dabitch

    I would suggest that you contact Biscuit Filmworks credited here to ask them who they used for dog-casting.

    Oct 18, 2015
  • Jane W's picture
    Jane W (not verified)

    Please, please tell me where this Tidy Lodge is located! I want to go there and stay! :) I love this guy and his dog! It's perfect that the dog is a lab and loves water so he's sneaking him in for a dip!! Perfect commercial!!
    Thanks for any info anyone can share!!

    Oct 19, 2015
  • Elaine Hood Culver's picture
    Elaine Hood Culver (not verified)

    The scene with the tennis balls is poignant as well. I wonder, does the dog still love to chase tennis balls, but he's too old or sick to take the back, i.e., play "fetch."

    Oct 24, 2015
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    nice information

    Oct 27, 2015
  • Sam's picture
    Sam (not verified)

    I believe the Tidy Lodge is the Swiss Lodge in Pasadena, CA.

    May 22, 2016
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Love, love, love this ad, It's beautiful. I haven't seen it on t.v. for awhile and am hoping it runs again soon!

    Jan 26, 2017

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