Jr's not ready to drive, but when he is that Subaru will be ready for him. I'm actually amazed they got this through legal. In the United States, we're so litigious it's amazing no lawyer said WHAAAAAT? We can't SHOW an underaged boy behind the WHEEEL. Good for Subaru for having a sense of humor.

On another note, I know it's supposed to be relatable and all, but showing Subaru in less than fun driving situations, and the kid clearly not enjoying himself, kind of makes it seem like it isn't that fun to drive.

Client: Subaru North America Agency: Carmichael Lynch

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.