Years ago, Volkswagen said "On the road of life there are passengers and there are drivers." They were seeking drivers. Subaru Legacy takes the exact opposite, reminding you that drivers usually drive with passengers, and those passengers are loved ones and therefore precious cargo, etc.
Love the storytelling aspect, when the klutzy son, returning from yet another trip to the hospital, this time for a head wound, tells his mom "I'm fine dad," when she asks if he's okay.
Client: Subaru North America
Agency: Carmichael Lynch
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