You have to drive quite a long time to see the stars in Canada. Subaru wants to change that. Developed in partnership with the Royal Astronomical Society of Canada, #SubaruDarkSky is encouraging people to get out there and see the night sky. There's also a nifty website with astronomy lessons and tips on where to see meteor showers and more. As for the spot itself, it's simple storytelling and quietly effective.
roject: #SubaruDarkSky Client: Subaru Canada Creative Agency: Red Urban President: Steve Carli Executive Creative Director: Christina Yu Senior Creative: Patrick Shing Senior Creative: Pete Gardiner Producer: Anna Tricinci STRATEGY Strategist: Mario Ramirez Reyes ACCOUNT SERVICES Group Account Director: Trevor Byrne Senior Account Executive: Tim Simpson PRODUCTION Production Company: Untitled Films Director: John Mastromonaco Line Producer: Tom Evelyn Executive Producer: Lexy Kavluk Director of Photography: John Houtman POST PRODUCTION - EDITORIAL Editorial Company: Panic + Bob Editing Editor: David Baxter Assistant Editor: Alec McKay Executive Producer: Carolyn Atyeo POST PRODUCTION - FINISHING Transfer: Alter Ego Colourist: Eric Whipp Colour Assistant: Patrick Samaniego Online: Alter Ego Flame Artist: David Whiteson Assistant Flame Artists: Andrew Thiessen/Alexa Salsberg Post Producer: Hilda Pereira AUDIO PRODUCTION Original Music + Sound Design: Grayson Matthews