Too many of us our busy trying to document our experiences for social media rather than having an authentic experience. Unlike the hispters fabricating their camping experience, like the moon landing (I kdi!) the couple in the Subaru Outback are true outdoors types who enjoy camping for the sake of camping. No instagram filters needed.

Agency: DDB Canada Toronto Chief Creative Officer: Kevin Davis Executive Creative Directors: Paul Wallace Associate Creative Directors: Rob Sturch Copywriter: Domenique Raso Art Director: Rebecca May Agency Producers: Sue Bell, Marie-Pierre Toure, Tara Greguric, Stef Fabich, Caroline Clarke, Catherine Kim Account Team: Michael Davidson, SVP, Business Unit Director; Scott Barr, Account Director; Julia Morris, Account Supervisor; Mike Johnson, Account Executive; Lindy Scott, Account Executive Strategists: Tony Johnstone, SVP, Director of Strategic Planning; Annie Seyffert, Strategist Media Company: OMD Production Company: The Corner Store Director: Jorn Haagan Director of Photography: Jorn Haagen Line Producer: Jane Thomson Post-Production Company: Rooster Post Editor: Marc Langley Assistant Editor: Nick Greaves Finishing Facility: Fort York VFX Flame Artist: Paul Binney Flame Assistant: James Marin Colour Facility: Alter Ego Colourist: Eric Whipp Audio House: RMW Music Audio House Producer: Dustin Anstey Audio House Engineer: Kyle Gudmundson