Based on the briefing from MMB's creative team, which presented several vignettes featuring different people doing the "$5 Footlong gesture," BNS project directors Eric Adolfsen and Mario Stipinovich and their colleagues were given total creative freedom with environments, styling, and editorial for two different spots. Presenting a slightly surreal and unpredictable cast, and art direction that unifies the diverse ensemble with the Subway brand, this spot and the second one entitled "Bollywood" have aired across the U.S. throughout the coverage of the Vancouver Winter Olympics. BNS is now at work on another campaign spot for the agency and Subway.

Project Name: Subway "Egypt" Film Location: East of Hollywood Studios, Brooklyn, NY Debut Date: February 8, 2010 Advertising Agency: MMB City/State: Boston Partners/Creative Directors: Jamie Mambro, Jerry Cronin President/Creative Director: Fred Bertino Managing Partner: Chad Caufield Management Supervisor: Matt Fallon Jr. Art Director: Rachel Buckstein Jr. Copywriter: Elizabeth Giuggio Agency Producer: Mike Michaud Director of Broadcast: Sara Ventetuolo Production Company: Brand New School City/State: Bicoastal, USA Directors: Eric Adolfsen, Mario Stipinovich Art Director: Mike Calvert Creative Director: Jonathan Notaro Managing Director: Danny Rosenbloom Head of Production: Devin Brook Cinematographer: Pat Notaro Line Producer: David Wolfson Post Producer: Steve Holiner VFX Supervisor: Vadim Turchin Designers: Kristen Basile, Scott Cohn, Kim Dulaney, George Fuentes, Ryanne Kim,Doug Lee, Alex Moors, Chris Palazzo, Mario Sader, Emeric Trahand Storyboard Artist: Ed Traquino, Brian Wilcox CG Lead/Technical Director: Vadim Turchin 3D Animation: John Kalaigian 3D Modeling: Adam Rosenzweig 3D Lighting: Mirelle Underwood 2D Animation: Tim Regan Rotoscoping: Joe Brigati, Leslie Chung, Sergei Martirosov Lead Flame Artist: Aska Otake Flame Artist: Pete Amante, Dino Tsaousis Editor: Sam Goetz Assistant Editor: Matt Torti Production Coordinator: Ilona Klaver

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