Based on the briefing from MMB's creative team, which presented several vignettes featuring different people doing the "$5 Footlong gesture," BNS project directors Eric Adolfsen and Mario Stipinovich and their colleagues were given total creative freedom with environments, styling, and editorial for two different spots. Presenting a slightly surreal and unpredictable cast, and art direction that unifies the diverse ensemble with the Subway brand, this spot and the second one entitled "Bollywood" have aired across the U.S. throughout the coverage of the Vancouver Winter Olympics. BNS is now at work on another campaign spot for the agency and Subway.

Project Name: Subway "Egypt"
Film Location: East of Hollywood Studios, Brooklyn, NY
Debut Date: February 8, 2010

Advertising Agency: MMB
City/State: Boston
Partners/Creative Directors: Jamie Mambro, Jerry Cronin
President/Creative Director: Fred Bertino
Managing Partner: Chad Caufield
Management Supervisor: Matt Fallon
Jr. Art Director: Rachel Buckstein
Jr. Copywriter: Elizabeth Giuggio
Agency Producer: Mike Michaud
Director of Broadcast: Sara Ventetuolo

Production Company: Brand New School
City/State: Bicoastal, USA
Directors: Eric Adolfsen, Mario Stipinovich
Art Director: Mike Calvert
Creative Director: Jonathan Notaro
Managing Director: Danny Rosenbloom
Head of Production: Devin Brook
Cinematographer: Pat Notaro
Line Producer: David Wolfson
Post Producer: Steve Holiner
VFX Supervisor: Vadim Turchin
Designers: Kristen Basile, Scott Cohn, Kim Dulaney, George Fuentes, Ryanne Kim,Doug Lee, Alex Moors, Chris Palazzo, Mario Sader, Emeric Trahand
Storyboard Artist: Ed Traquino, Brian Wilcox
CG Lead/Technical Director: Vadim Turchin
3D Animation: John Kalaigian
3D Modeling: Adam Rosenzweig
3D Lighting: Mirelle Underwood
2D Animation: Tim Regan
Rotoscoping: Joe Brigati, Leslie Chung, Sergei Martirosov
Lead Flame Artist: Aska Otake
Flame Artist: Pete Amante, Dino Tsaousis
Editor: Sam Goetz
Assistant Editor: Matt Torti
Production Coordinator: Ilona Klaver


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