"Cutting through the claptrap & political spin, taking out the rubbish putting common sense in." The rythmic rhyming coopy, the laddish delivery, the perfectly timed edits and appearances of short dresses, maracas, grannies and policemen, that neat 360-trick where he walks upside down and the crowd of regular blokes at the end still won't save The Sun's horrid reputation after the news international phone hacking scandal.

I must say it was a jolly nice try though.

The Sun

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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