Peanut butter packs a punch, it's good for you during your workout, great for the kids, helps you play cricket in the rain. Okay, maybe not that last party. But the tagline says that it's Peanutritious.

Client: Sun Pat
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.