Directed by Wataru Sato, a story involving a foot and the worlds clumsiest taxi-driver shows how the victim of the foot-pain tolerates almost anything.... but why? He's in a great mood, because great bargains make you crazy happy.

Client: Sunshine Sakae Agency: ADK Tokyo Production : TYO Productions Tokyo Director : Wataru Sato Creative Director / ARt Director / Copywriter: Kazuya Nakajima Producer: Kazuo Kawasaki Sound Design : Imagica Agency Producer : Youichi Terasaka Editor : Wataru Sato Editor : Takahiro Uchida Cinematographer: Shuhei Onaga Account Supervisor: Toshitaka Nasu Account Supervisor:: Kunio Inagaki

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.