This is the first Super Bowl ad for this brand.
Agency: Desgrippes Gobe, Paris/BrandThinkTank
Uh? So to make life happen, I need to be a bottle-blonde? Says the shampoo brand?
Is it for bleached blonde/dyed hair only?
Does Shakira have blonde hair? I'm not sure that the blonde/dyed thing was their intention. heh.
Shakira is a bottle-blonde, usually with one inch roots. In the beginning of her career she was still sporting her natural brown hair.
Ah ok. Shows how much I pay attention to her. ;-)
The art direction is interesting but that's about it.
Not very memorable as a super bowl commercial, but kinda neat looking nonetheless.
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