This is the first Super Bowl ad for this brand.

Agency: Desgrippes Gobe, Paris/BrandThinkTank

Comments (7)

  • Dabitch's picture
    Dabitch

    Uh? So to make life happen, I need to be a bottle-blonde? Says the shampoo brand?

    Jan 27, 2008
  • adlib's picture
    adlib

    Is it for bleached blonde/dyed hair only?

    Jan 27, 2008
  • caffeinegoddess's picture
    caffeinegoddess

    Does Shakira have blonde hair? I'm not sure that the blonde/dyed thing was their intention. heh.

    Jan 27, 2008
  • adlib's picture
    adlib

    Shakira is a bottle-blonde, usually with one inch roots. In the beginning of her career she was still sporting her natural brown hair.

    Jan 27, 2008
  • Tahrialah's picture
    Tahrialah

    Not very memorable as a super bowl commercial, but kinda neat looking nonetheless.

    May 19, 2008

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.