Anyone can make a great beer, but what about a great beer glass? Introducing the DNA glass. Individual beer glasses based on key factors found in DNA. Such as: Alcohol tolerance. Taste and smell sensitivity. Personality and preferences. First Genetic information was analyzed (Genomedia) and collected from saliva.
Then the glass was designed by product designer Yoh Komiyama. And original algorithm was used to create the 3D printed glasses.
The glasses were then manufactured (INAC). Yup it's real. A unique personalized beer glass that was meant for you.
Cool idea. Now please do one for red wine. Thanks!

Agency: Catch Ball
Client: Suntory

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.