Ten super UK super noodle ads are now in the archives collection - first up, this touching portrait of a young family. Thomas should get an Oscar.

Client: Super Noodles

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.