Leading Israeli pharmacy Super Pharm wanted to encourage people to hit the beaches during the safer sun hours. Problem is, Israeli beaches are packed. So to get a great spot, you have to get there early-- often during the worst hours to be exposed to the sun's rays. And that's a problem. Because the rate of skin cancer in Israel is one of the highest in the world. So Super-Pharm decided to create and live-broadcast the first ever beach weather report by way of drone. A real-time aerial view of Israel's beaches aired 30 minutes before the safer sun hours. This way the beach goers could look where there might be a great open spot before getting there. Neat idea.

Client: Super-Pharm Agency: BBR Saatchi & Saatchi CE.O: Yossi Lubaton Chief Creative Officer: Jonathan Lang Executive Creative Director: Idan levy Copywriter: Ronni Azulay Art Director: Yuval Zuckerman VP Group Account Head: Ben Muskal Account Supervisor: Noa Sharf Account Executive: Ronny Chaikin Chief Strategy Officer: Shai Nissenboim Strategic Planning Supervisor: Roni Arisson Creative Coordinator: Eva Hasson Head Of Production & Content: Dorit Gvili Producer: Maya Palmon, Eran Harel Social & Digital Director: Idan Kligerman Digital Copy: Liron Cohen Traffic Director: Ronit Doanis Traffic: Avia Ben Ishay Photography and Editing: Dan Deutsch Drone Activation: Roei Galitz, Guy Mador Live Video Production: Go Live Live Broadcast Narrator: Ben Ben-Baruch