Social experiment time. For Super-Pharm's private label line, M6 razorblades they had a guy give up his beard of 14 years to see what would happen. His wife and kids (who had never seen him without his beard) were stunned, but the best moment comes from his dad who mistakes him for a customer in his store at first. Along the way we get some insights into why men keep their beards, and what happens when they shave them off.

Client: Super-Pharm Agency Credits: BBR Saatchi & Saatchi CEO: Yossi Lubaton Executive Creative Director: Nadav Pressman Creative Director: Idan Levy Art Director: Michal Gonen Copywriter: Yair Zisser Digital Creative Director: Maayan Dar VP Production: Dorit Gvili Producer: Odelia Nachmias Freifeld VP Client Services: Shani Vengosh Shaul Supervisor: Noa Sharf Account Executive: Stav Hershkovitz VP Strategic Planning: Shai Nissenboim Strategic Planner: Roni Arisson Traffic: Ronit Doanis, Yael Kaufman Production Company: T GO Tom Sofer Director: Oded Binnun Camera: Lael Utnik Post Production: Broadcast

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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