The Qatar Foundation is a massive educational initiative and progressive platform of Qatar’s burgeoning knowledge economy focused on the importance of unlocking human potential. To honor this ideal and the people who represent it, TBWA engaged Moxie & Superfad to create a global TV featuring extraordinary achievers of the foundation.
Director Justin Leibow captured these stories with a blend of epic, cinematic vistas and intimate portraits filmed on location in Italy and Qatar. Drawing from his background in both photography and design, Leibow chose bold compositions and expansive views that yield to painterly moments and culminate in a portrait gallery of the Qatar Foundation’s luminaries. The team then returned to Los Angeles where Leibow led Superfad in the design, edit and completion of the project.