about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Mets82's picture

    Does Surge even exist anymore. I mean this is yet another attempt at failed soda. New Coke, Coke and Lemon. What was going to make Surge so different?

    Jan 18, 2008
  • Allan1's picture

    It is gone everywhere, except Norway. (So Dabitch can take a drive over the border to pick some up! :-> )

    Vault is similar tasting, albeit yellow (instead of green). .

    "Remember, no matter where you go... There you are." (Buckaroo Banzai).
    "Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."

    Jan 18, 2008
  • tod.brody's picture

    I've read that there's a worldwide Surge black market, and single cans of Surge selling on eBay for upwards of $20.00. And it's not absurd to think that Coke might bring products back with enough demand. They brought back Vanilla Coke after all.

    Jan 21, 2008

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