By sharpening pencils, and writing letters, the more injustice you'll help make disappear.
Simply because of age, time is running out for Holocaust survivors. For Holocaust Memorial Day, Saatchi and Saatchi Israel decided to push the envelope with a campaign that both worked to preserve the stories of remaining survivors, and make sure teenagers heard them.
They began by recording having the Holocaust survivors tell their stories and show their tattoos. They then created the an initiative on Holocaust Memorial Day that gave teenagers in Israel and abroad temporary tattoos of Holocaust survivors. The tattoos led to a corresponding survivor's story.
Vaguely reminiscent of The Ministry of Silly Walks this spot reminds us that our legs want to walk. Especially if the journey is short. Love the strange 70's cinematography here.
Beautifully done animation follows a Red Cross parcel as it travels to save many people in many locations.
Dozens of Israeli youths are living at the margins of society. Shanti works with these kids. They needed some donations. But they had no budget, for a campaign.
So Grey Tel-Aviv did something smart and simple: they borrowed the margins of the print ads of Israel's largest advertisers ato get the word out. Simple and effective. Nice one, mates.
This month is a foster Care Awareness Month. To create awareness and provide more information, the Coalition for Children, Youth and Families have created a campaign to let you know there is something you can do to help a child. It's all a drive to go to Foster Parents Rock.
The spot itself depicts the life of a child literally being in a storm without a safe place to go to.
Dealing with student debt can be a horror. Thankfully, non-profit SALT is here to help. With a nifty little microsite, a ten thousand dollar give away (hope she didn't go to portfolio school as ten g's is a pittance) and some good advice for this girl.
Litter is bad. Especially dirty mattresses. Lord knows where they've been.
Litter is bad. Plastic rings plotting against our fishy friends is pretty hardcore. It's nice their plot its foiled.
Litter is bad. Cigarettes are bad. So this PSA shows off something doubly bad, being put in its place.
Little is bad. Clean it up. Especially talking litter. That's the worst kind.
PETA wants all those hat wearnin' julip sippin' derby goers to know that it's no fun and games because horses die, man. They want them to know this so much, they're gonna be driving a mobile bill board up and down the street during the derby.
They also want earned media so they're releasing it early, because I'm willing to bet theDerby goers could give a rat's ass what PETA thinks about anything.
Info about the ad can be found on their blog (which starts off in a classy way by mocking the derby goers):
Unicef Sweden want all you slacktivists to stop clicking "like" and start donating money again. The tool chosen to shame the slactivists is their own favorite language, sarcasm. Two young boys in a terrible looking third world home say they feel a lot of hope, to not worry about becoming sick, because Unicef Sweden may get 200,000 likes on facebook soon and then everything will be OK. Ouch, it burns.
Nice idea from Brazil. Set up an empty shop in a mall, encouraging people to donate their clothes, to fill the shop up. The agency Loducca, even made the store concept open source so anyone could use it if they wished.
Either this is in a different language and dubbed, or the sync is way off. But it's true on both vimeo and youtube versions.
Either way, this PSA could have benefited from editing. Don't get me wrong, i like watching the Swiss equivalent of Waiting For Godot with British actors/voice overs out of synch. It's just that-- it's nearly four minutes long to make the point that we should fill out our organ donor cards. But apparently though one doesn't need to really make the decision to donate organs because the surviving families can do so in your uh, absence. Which then begs the question, why would the fat bearded guy care all that much?
These films have been filmed largely by the patients, the young patients. Meet Katherine, age 12, an avid dance student who was, as she puts it, "born with a hole in her heart and a bad valve." She has had 15 heart procedures, and will need care for the rest of her (potentially long) life. Her own footage, approximately one-third of the spot, shows her hard at work at ballet, cartwheels, cheerleading and tongue-sticking-out. Her dad describes her as "a Volkswagen engine in a NASCAR automobile" while she admits with a smile that she can probably beat all the other cars in the race anyway.
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