To curb that binge drinking culture, DraftFCB decided to show another angle, you can still act like a drunken hooligan karaokeing and carrying on, despite not having more beers in you. No problem mate, just say Yeah, Nah, then chase down a bus full of pretty girls while tearing your shirt off. Imagine all the people, being sober but still acting drunk. It's easy if you try.

Warning, awkward bro-hug at the end.

PETA loves exploiting your emotions. Nothing new there. However, what is new is this take on animal cruelty, aimed at the TV and film industry.

The spot is voiced by Adrien Brody. And it boils down to this: basically, if the television, film and advertising industries all just used CGI animals like the ape in this commercial, than no apes would be harmed.

Except of course, CGI ones. Apparently, PETA has no trouble suggesting real apes in captivity have it so bad, if given the choice, they'd blow their brains out with a hand gun. And they're sick, SICK enough to inflict this type of cruelty on CGI apes.

By the way, I had no idea hand guns were considered some of the primitive tools apes are able to use. Maybe CGI apes are more evolved than real ones?

By sharpening pencils, and writing letters, the more injustice you'll help make disappear.

Simply because of age, time is running out for Holocaust survivors. For Holocaust Memorial Day, Saatchi and Saatchi Israel decided to push the envelope with a campaign that both worked to preserve the stories of remaining survivors, and make sure teenagers heard them.

They began by recording having the Holocaust survivors tell their stories and show their tattoos. They then created the an initiative on Holocaust Memorial Day that gave teenagers in Israel and abroad temporary tattoos of Holocaust survivors. The tattoos led to a corresponding survivor's story.

Vaguely reminiscent of The Ministry of Silly Walks this spot reminds us that our legs want to walk. Especially if the journey is short. Love the strange 70's cinematography here.

Beautifully done animation follows a Red Cross parcel as it travels to save many people in many locations.

Fun fact: the image of the jail cell comes from the Crime Museum in Washington D.C.

Dozens of Israeli youths are living at the margins of society. Shanti works with these kids. They needed some donations. But they had no budget, for a campaign.

So Grey Tel-Aviv did something smart and simple: they borrowed the margins of the print ads of Israel's largest advertisers ato get the word out. Simple and effective. Nice one, mates.

To create awareness, during Foster Care Month, the Coalition for Children, Youth and Families want you to know you can provide shelter from a foster kid's stormy life.

This month is a foster Care Awareness Month. To create awareness and provide more information, the Coalition for Children, Youth and Families have created a campaign to let you know there is something you can do to help a child. It's all a drive to go to Foster Parents Rock.

The spot itself depicts the life of a child literally being in a storm without a safe place to go to.

Dealing with student debt can be a horror. Thankfully, non-profit SALT is here to help. With a nifty little microsite, a ten thousand dollar give away (hope she didn't go to portfolio school as ten g's is a pittance) and some good advice for this girl.

Litter is bad. Especially dirty mattresses. Lord knows where they've been.

Keep Oakland Beautiful wants you to know litter is bad. To go along with their tv and digital campaign, these ads feature the thoughts of litter as it plots against humanity and nature.

Litter is bad. Plastic rings plotting against our fishy friends is pretty hardcore. It's nice their plot its foiled.

Litter is bad. Especially when it's a sarcastic talking plastic bottle.

Litter is bad. Cigarettes are bad. So this PSA shows off something doubly bad, being put in its place.

Little is bad. Clean it up. Especially talking litter. That's the worst kind.

PETA wants all those hat wearnin' julip sippin' derby goers to know that it's no fun and games because horses die, man. They want them to know this so much, they're gonna be driving a mobile bill board up and down the street during the derby.
They also want earned media so they're releasing it early, because I'm willing to bet theDerby goers could give a rat's ass what PETA thinks about anything.

Info about the ad can be found on their blog (which starts off in a classy way by mocking the derby goers):

Unicef Sweden want all you slacktivists to stop clicking "like" and start donating money again. The tool chosen to shame the slactivists is their own favorite language, sarcasm. Two young boys in a terrible looking third world home say they feel a lot of hope, to not worry about becoming sick, because Unicef Sweden may get 200,000 likes on facebook soon and then everything will be OK. Ouch, it burns.

Nice idea from Brazil. Set up an empty shop in a mall, encouraging people to donate their clothes, to fill the shop up. The agency Loducca, even made the store concept open source so anyone could use it if they wished.