.sway PSA (pro-bono / non-profit ads)

WaterAid - Girl Grows With WaterAid - 2010 - USA

This stop-motion video has been made for WaterAid as part of the YouTube Cannes Young Lions Ad Contest. The spot was made with real rubber toys that grow with water.

Take action now and sign this petition: http://www.wateraid.org/uk/get_involved/campaigns/take_action_now/defaul...

Thanks for watching.

Plastic Pollution Coalition shows us that Plastic is Forever with giant six-pack rings

Vancouver has recently been invaded by sloppy giants that throw their six-pack rings everywhere, especially on iconic sculptures that tourists and locals alike are fond of. No, it's just Rethink Communications making sure that everyone knows what the Plastic Pollution Coalition know, that plastic is forever.

Anyone else play a "wishing game" with these six-pack things? You put your pinkie in the small holes and your friend does the opposite one, you pull until one of you has the final non-broken hole, and that person gets a wish? I dunno who invented that game but there's never been a six-pack ring that made it into the trash unbroken in my house since the 80s. I kill at that game.

WaterAid - Every fifteen seconds - 48 hours Cannes Lions contest

This video has been made for WaterAid as part of the YouTube Young Lions Ad Contest.

Every 15 seconds, a child dies because of the lack of clean water. See what a minute of your time can do to help.

Just sign the petition at www.wateraid.org/drop.

Burma Award - 2010

dabitch's picture
Posted by dabitch on 13. May 2010 - 17:13

Seattle International Film Festival 2010 - "Inside Out"

WONGDOODY’s new “Inside Out” campaign for the 36th annual Seattle International Film Festival (SIFF) includes a poster and print ads that convey a feeling of entering the world of films and being in a place that’s unexpected, special and outside the everyday. Portland-area artist Aaron Piland of Apak Studio worked with the WONGDOODY team to create the custom illustrations, which provided the visual foundation for much of the integrated campaign.

Seattle International Film Festival - Inside Out - (2010) :60 (USA)

Convince Pacific Northwest residents to trade a few hours of glorious early summer weather for a dark movie theatre? Just remind them that a good film has the power to emotionally transport them somewhere else, beyond their everyday lives in Seattle to a new, uncharted time and place.

PSA turns homeless into asphalt statues

Samusocial.fr show with this 'asphaltisation' that the longer you live on the street the harder it is to get off it. The creative comes from Publicis Conseil Paris who want to raise awareness of the homeless plight and direct people to help via Samusocial.fr. Photographed by Marc Paeps the images show how homeless people slowly turn into asphalt, rooting into homelessness. Creepy.

League Against Cancer - Too much sun will ruin a moment

It's not easy to make the sun, which we all love, look like the dangerous entity it actually is. Y&R Lima's visual interpretation in these print ads for the League Against Cancer shows how much sun can damage a photograph, which is only a fleeting moment, as a reminder of how much the sun can damage your skin.

"Don't drink and drive" billboard made out of 80 crashed cars

How do you get people to take home the "Don't drink and drive" message, they've heard it all before, billboards seem to have little impact (pardon the pun), dramatic TV numbs us to the gore.... Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv thought "perhaps making the billboard out of actual crashed cars will do the trick?"

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day
1 message:

"Don't drink and drive"

Apartheid Museum- A history forgotten is a future lost. Luthuli 'Princesses' (SOUTH AFRICA 2010)

Forgotten history. Lost Future.
What’s to become of a celebrity-obsessed generation that’s forgetting its history?

The history of the struggle against Apartheid is a history of men and women who sacrificed everything for freedom. It is the story of people like Steve Biko and Albert Luthuli, Joe Slovo and Oliver Tambo. People who suffered brutality, exile, prison and in some cases paid the ultimate price.

It is their struggle and vision of a non-racial and democratic society that our new country is built on.

The Apartheid Museum exists as a monument to the rise and fall of apartheid. It chronicles a history we should forgive, but in so doing, never forget.

Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

This giant TV-billboard in the Rembrandtplein is perfectly situated to be stared at whilst ones waits for the tram. I've often stood there and stared at TV-commercials contemplating what would be the ultimate idea to run in this space. And, here it is.

There's a problem in The Netherlands that public service employees face aggression and violence, and witnesses do nothing to help or stop the situation. This PSA holds a mirror up to the people on the street, showing them onscreen (as people do love to look at themselves), but with a little help of a scene previously filmed against bluescreen background, they find that they are now in a scene where paramedics face violence, and they play the part of the onlookers who don't intervene when the paramedics need help.

Another billboard in Rotterdam shows the same scenario. Genius.

Apartheid Museum - Joe Slovo - (2010) :45

Sorry to get distracted here, but that hair is awesome. Perhaps spending less time on the outside of the head would be a good idea....

Apartheid Museum - Steve Biko - (2010) :45

Perhaps "Who inspired dozens of hit songs after his death" would have worked on this gal? No, probably not. Sigh.

Apartheid Museum - Oliver Tambo - (2010) :45

"That's roundhouse Chuck Norris!"

Apartheid Museum - Chief Albert Luthuli 2 - (2010) :45

Two girls have no idea, guess "mandela"

Bangalore Traffic Police - Talk them dead - print

In effort to get people on the other end of the line realizing that they are contributing to the risks taken by drivers who talk on the phone, agency mudra group decided to go all out with blood splattering visuals to drive home the point.

WWF - "Monkey" / Space chimp - (2010) 4:16

Listen up all ye creatives, a chimpanzee is a an ape, not a monkey, so quit naming your ads with chimps "monkeys" something or other before I whack you all with rulers and send you to detention. It's easy to remember too: "Tshiluba kivili-chimpenze", comes from lingua franca of Angola, their name for the animal, and may be translated loosely as "mockman" or just "ape". Or just follow the rule: monkeys have tails (which works for practically all monkeys except the Macaca sylvanus)

/ peeve

That off my #boobquake chest, this film from Leo Burnett Sydney and director Steve Rogers for the World Wildlife Fund tells the story of the original astronaut chimp returning back to earth, set to a new music track by musician Ben Lee called ‘Song for the Divine Mother of the Universe'. It'll air both as a music video and a long format cinema spot.

This is not - CCFD-Terre Solidaire

Don't drink and Drive - the 73,000 Bar Tab (2010) Brazil

How do you make people think twice about driving drunk when they dont think its a big deal? You make it a big deal. Bar Aurora and Boteco Ferraz added the real costs of drunk driving to peoples bar tabs, speaking to them in the moment right before they decided whether to drink and drive or not. First they got pissed, then they got the message.

National Centre for Domestic Violence - Emasculation -print

With this image, JWT London and The National Centre for Domestic Violence teaches us that one in six men look like Ken dolls. *

* before you send me hate mail for that please note I'm making fun of the ad and not the serious issue that men too suffer from domestic violence. If any keyboard warriors get upset, turn to your nearest help center and donate some of your bountiful time, and possibly money to the cause instead. kthxbai.

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