Amnesty International Venezuela is having loads of troubles here in Venezuela, the latest was that they were forced to move out of their offices because of government new policies, so that the little ad budget they had was used for finding a new place for their offices.

The agency couldn't cope with the production of such an ad, neither could a single production company.

To solve the problem we decided to call the best Venezuelan production companies and ask them for help, and together we came with a solution very inspired in franchise "Paris, je t'aime", many directors, one single minute film, so every production company was able to cover all the expenses and was finally released in December, 2009.

Montana Meth Project Unveils New Media Campaign

Renowned Cinematographer Wally Pfister Directs Television Ads that
Encourage Teens to Speak Up and Help Prevent Meth Use

BILLINGS, Mont.—Jan. 13, 2010—The Montana Meth Project today unveiled its latest advertising campaign, which includes four new television ads, as well as radio, print, and outdoor advertisements that will run throughout the state. The television spots were directed by three-time Academy Award-nominated cinematographer Wally Pfister, renowned for his work on The Dark Knight—the third-largest-grossing film in U.S. history—as well as the films Memento, Batman Begins, and The Prestige.

This campaign TBWAToronto has launched Campaign 911, a nation wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers. These TV commercials mimic daytimeTV, complete with shoddy lighting, where a show by drunk drivers called "Staying on the road" debates how to beat the breathalyzer tests and how to stay on the road in general.

In this PSA from TBWA and Holiday Films, Toronto, pro drunk-drtivers have their own daytime TV show, and it looks exactly like those terrible daytime TV shows of the 80s

This campaign TBWAToronto has launched Campaign 911, a nation wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers. These TV commercials mimic daytimeTV, complete with shoddy lighting, where a show by drunk drivers called "Staying on the road" debates how to beat the breathalyzer tests and how to stay on the road in general.

In this PSA from TBWA and Holiday Films, Toronto, pro drunk-drtivers have their own daytime TV show, and it looks exactly like those terrible daytime TV shows of the 80s....also, you have to hand it to the creative team, they couldn't resist adding the worlds worst pun "fighting copper with copper".

The dancing and then the drowning, this PSA is rather eerie.

This PSA created by Y&R’s Cape Town office just won five Vuka! Awards (local South African awards). Every diamond has a story, and in this PSA their bloody history is illustrated with a doctor overseeing the reaping from the dead bodies in a makeshift hospital somewhere in a warzone.

Feministiskt initiativ (Feminist initiative political party) began a campaign last week with the message: feminists have better sex. Over a thousand people have already joined the facebook fan page, and debate is raging in the newspaper where Elin Grelsson, linguist, suggest that the campaign makes women feel guilty , and that it is vague to what it actually means, with its buttons and flyers and a commercial that is made up of various Hollywood scenes that depict "shoddy gender sex" (sunkigt könsrollssex).

Gudrun Schyman, the FI party leader posted an article at Newsmill: "happiness is relationships without reservation", stating this leads to better sex. The idea for the campaign stems from research that shows that in relationships where partners were on an equal footing, their sexlife was better.

The film has been edited together by members of FI. Am I the only one wondering if these clever politicians remembered to secure the rights for all the clips?

December 14th sees the launch of AMV BBDO, London's Christmas campaign for Kids Company, which will raise money to help fund the annual Christmas Day event the charity stages to support over 1000 children.
Through impactful creative and innovative use of traditional media, the campaign encourages the public to donate £5 to help fund this year's event, which provides gifts, food and company on Christmas Day for young Londoners whose circumstances preclude a traditional family celebration.
The campaign has been developed around the premise that 'no child should be alone at Christmas', using the physical and emotional loneliness often experienced by the vulnerable young people who turn to Kids Company as the creative inspiration.

Adfreak has me ruining my mascara Monday morning by pointing out "Australia celebrates brutal road-safety PSAs". TAC has a way of pushing every button I've got, and this one adds Michael Snipe crooning "Everybody hurts" which only floods my tear canals even more.

This ad was created to reminded all Victorians of their responsibility to drive safely, as TAC marked 20 years of road safety campaigns and drivers across the state switched their headlights on for road safety. The ad is a composite of the previous 20 years ads, each one a jarring tearjerker in its own right. For extra impact they air this ad across all networks, there is no escape.

The Hive, Dublin had Adrian Stewart take this portrait of "our hero character from our recent tv ad" and use this as the supporting poster campaign to go with Memories. The campaign launched mid november and is already going really well in terms of donations made to Barnado's. Everyone can see themselves or their children in this lads sad eyes.

Barnado's have another powerful PSA out, this one created by The Hive, Dublin. "We are what we remember, help children create good memories"

One might try the sexy way of encouraging organ donation like Duval Guillaume did when they stated "it's the only way you'll get inside of her". We might try the heart-tugging way by showing all those who will be helped by your donation. Or we might cut straight to the chase: having your eyeballs eaten by worms seems rather gross and a waste to boot. Let someone else have your eyes instead.

Barnado's were never about cozy safe advertising (remember the syringes in babies mouths?), but with this one they use a seemingly simple trick of voice-over to change the entire meaning of the visuals, encouraging you the viewer to help turn things around for street kids everywhere.
Directed by Chris Palmer at Gorgeous and created by BBH, the "Turn around" idea resonates, her despair can be changed, you can turn it around.

The devastating Black Saturday Fires in Victoria earlier this year showed that many lives were lost due to inadequate preparation. The aim of these spots via WDM, Adelaideis to teach people and families to prepare for the possibilities they may encounter. It's important for the parents to realize that the youngest children too must be prepared.

The devastating Black Saturday Fires in Victoria earlier this year showed that many lives were lost due to inadequate preparation. The aim of these spots via WDM, Adelaideis to teach people and families to prepare for the possibilities they may encounter. It's important for the parents to realize that the youngest children too must be prepared.

This PSA was directed by Chris and Rankin

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Sdia Going All The Way lower qulity.mp3

Last night the CEO of the Aids Task Force, Jonathan Karni, unveiled this year's campaign for the "World Aids Day": The "SDIA PROJECT".
The project which launched 6 weeks ago was based on a song called "Going all the way", about a girl with easy virtue, created by an unknown band called "SDIA".

The song which was released to all the Radio Stations in the country and was meant to spread and reach as many people as possible, set out to prove one point only:
See how easy it is to get infected. Get tested!

Musical Production
Written composed and produced by:
Ran Shem Tov and Shiri Hadar - IZABO
Singer: Roni Alter

Last night the CEO of the Aids Task Force, Jonathan Karni, unveiled this year's campaign for the "World Aids Day": The "SDIA PROJECT".
The project which launched 6 weeks ago was based on a song called "Going all the way", about a girl with easy virtue, created by an unknown band called "SDIA".

The song which was released to all the Radio Stations in the country and was meant to spread and reach as many people as possible, set out to prove one point only:
See how easy it is to get infected. Get tested!

…And the campaign, which started on all the radio stations in the country, proved that point... Here's the song being played on The Big Brother Show in Israel.