Will this win awards? It's a clever way of reminding readers that non-readers won't get the full picture (pun!) because they can't read the text. The "Bikini" looks quite a bit like H&M ads of yore, the red car ad might as well be for Renault. Perhaps this campaign will be awarded later in the season.
fashion goes out of style. And yet you still have all that stuff in your closet. Why not donate it to those in need?
Basically the app uses your old Facebook photos to determine what you(or your freinds) no longer wear and then you go from there. Like the idea a lot. But I don't like adding apps to my Facebook page, so I'm posting the case study in stead.
Nice job, dudes.
Outdoor advertising company JCDecaux and Y&R wants Israelis to adopt an animal. Best way to do it, besides using the out of home space? To remind people that true "like," is out there, waiting to be adopted.
The second in this campaign should be something along the lines of "Poking should only be on facebook. please spay or neuter your pet."
That's a freebie, guys. I don't even need a slash in the credits.
Just in time for New York fashion Week, Peta takes us once again into heavy-handed metaphor land in their usual sloppy way.
But the interesting rub this time is that this was done by Ogilvy & Mather China. They're not allowed to protest in China, but seeing as how the girl in the cage is Chinese, it's pretty freaking obvious who they are targeting.
My favorite quote from from the press release I received was "For obvious political reasons, protest is pointless in China."
I know, right? We never talk about Tiananmen Square. And Falun Gong? Do they serve that with pork or chicken?
It's really hard to make great ads, and even harder to get into the award shows and Luerzer's Archive, so Y&R Israel is saying, don't kill yourself over craft. Write some radio instead.
Excuse me? Listen to the Mercury Awards from any previous year and tell me that was easy to come up with, that you didn't need craft to make it happen.
Michael Johnston, a U.S. Navy veteran who lost his leg in 2003 and aspires to compete in the 2016 Rio Paralympics, runs the 100 meter dash.
Each step reveals words - passion, power and strength - the qualities that veterans have, and reminds them that they can still enjoy active lives despite their life-changing injuries. It's nicely shot, the cgi isn't too bad, but the VO brought the ad down, down down.
The Forests for People: UN International Short Film Contest has invited 200 million people in 193 countries to create and share a personal film up to 5 minutes in length.
NHL fans are mad as hell about the lockout and they're not going to take it any more. After three lockouts in eighteen years they realized, it's not about them at all. It's about the Benjamins. More and more Benjamins that they usually end up being forced to pay more of in rising ticket prices-- whenever the game gets going again. This latest lockout is the straw that broke the camel's back.
BMF Melbourne saw how peoples hearts bleed when they can simply retweet a message of support, and knowing the core of every Amnesty International ad is "signatures can change the world", they set about creating a digital signature.
Draftfcb New Zealand has partnered with client MINI New Zealand to help promote dog adoptions, but not in the way you'd expect… SPCA animals are smart, why just as clever as any other dog, and to prove it DraftFCB taught them how to drive Mini's.
Driving dogs, coming soon to a highway near you. Dogs this smart deserve a home. Why, they can be the designated driver, as long as you're OK with only going ten miles an hour.
At drivingdogs.co.nz you can meet Monty, Porter and Ginny, and watch videos of their driving lessons.
Erin tells the sad story of how their mundane car trip turned to tragedy. The gift of togetherness helped her and her daughter heal.
Using a poignant and thoughtful animated approach, the campaign spot conveys the difficult story of a terrible car accident that changed one family's world forever. Compelled onward through the narrative by a moving red ribbon that represents RMHC, the hard-hitting spot invites donors and supporters to "Give the Gift of Togetherness" to help the Charity keep families together when their lives fall apart.
Ogilvy were tasked with the issue of reminding adult smokers that smoking is like , bad for you mmm'kay? Adult smokers tend to puff away on the cancer-sticks and ignore that, but when a kid asks them for a light they turn into surgeon general mouthpieces even listing statistics while telling the kids it's bad for you.
This little idea, sending these kids out to smokers ask for a light, is brilliant. It's a good insight, because as a former chain-smoker who knows that you need to have something as powerful as nicotine to help you out of its clutches, it's for the kids / the future, that we can quit.
(In my case, specifically one little kid who is chock-full of awesome. Momma loves you sugarplum.)
"...but I got all day parking, why is it more?" - "Because you have a penis."
I am going to respond to everything with "Because you have a penis" all day today.
Update : See also the print ads
“When a homeless person gets out of the streets ... too often, they fall back in”.
Accueil Bonneau wants to remind the general public that they need donations to continue supporting the homeless by responding to their basic needs and offering social reintegration services. They do this by taking you through a walking tour of MC Escher's house.
As part of the "4 Weeks For Freedom" campaign, on the night of November 22, 2012 hundreds of activists took to the streets to hang up these prison bar hand-posters. Or whatever we shall call this new media thing?
The figures support questions for Ales Bialiatski and Narin Sotoudeh. Both prisoners of conscience which Amnesty International takes action. For more information visit www.4weeksforfreedom.nl.
In 2011 Vinnie, the badass, showed us how to do CPR to the tune of staying alive. Since everyone needs to know how to handle cardiac arrest, Mini Vinnie is here to demonstrate the same moves, in kid-size. It's no Zombie undead pun, this makes a lot of sense. Ah, ah, ah, ah, staying alive. You know the rythm. You can do it.
Mini Vinnie is expertly played by 12 year old Brenock O'Connor, and props to the bad boys in the background too.
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