The word "Chevrolet" can instantly conjure images of beastly trucks slamming through the mud, high-powered sports cars speeding into the horizon, or titanic SUVs carting the family around town. But after a series of mini promos documenting the automobile legend's massive support of eco-initiatives across the country, Chevrolet may be redefined with one word: green.
It starts out innocent enough, with those funny questions and observations only kids can make. "Mommy do babies know how to laugh or does their mommy teach them?" It gets a lot less funny and quite a bit creepier as it runs along. Sure to hit a nerve, director Amanda Boyle has made all the kids perform naturally, so even the most disturbing phrases feel all to real and makes one worry. If you're worried about a child, don't wait. Call the NSPCC.
Nice Shoes Colorist Ron Sudul recently finished a pair of stirring international spots for the nonprofit group One Million Trees. The studio teamed up with The Academy of Film & the Arts Directors Armondo Acosta, Frederik Cassiers and Martijn De Schrijver, expertly modifying their raw black-and-white footage with wisps of color.
The projects are journeys through the forests of Flanders, Brakelbos and Overpelt in Belgium. A mix of aerial views and shots from the dense forest floors, the spots explore the human relationship with trees. Friends in Trees features a man and young girl ascending into the soaring branches. Lost without Them follows a fleet of helicopters in pursuit of one man wandering through the woods.
The animation presents two young boys: David, an Israeli, and Ali, a Palestinian. They play carelessly on the beach in a hypothetical, but poignantly real future time of peace. As they speak of the unthinkable violence of the past, images of suicide bombers, scrambling jet fighters, and an impenetrable wall boil over the screen. The pair, relieved that the chaos has ended so they can be friends, end the 2:00 animation by discarding their shirts and sprinting into the ocean.
Next week is Brain Awareness Week. To raise awareness, and much needed funds for research, Rethink and the Alzheimer Society of British Columbia have launched this beautiful PSA, “Brain Scan”.
It’s directed by Untitled Films‘ Steve Gordon, edited by Rooster’s Christina Humphries and animated by Hatch Studios.
This campaign is for the Government of Canada, intended to raise awareness of the many ways caregivers (professionals, friends, or even family) can coerce elderly people to give them money. The ads are currently running online in Canadian national mainstream media.
This young woman suffers from a painful condition, knowns as bwvaktboom, as in "Boyfriend went vegan and knocked the bottom out of me. Yes, that really is a shame, isn't it? PETA specifically wants you to pay attention to this:
For years, women have been open to the physical, emotional, and karmic benefits of veganism. But now, more and more men are discovering the perks of a plant-based diet. More specifically, a dramatic increase in their wang power and sexual stamina.
Unfortunately, the consequences of all this mind-blowing intercourse can often lead to sex injuries such as whiplash, pulled muscles, rug burn, and even a dislocated
Back in the day, there were these bright yellow steel collection bins all over Stockholm city, so whenever you felt that your closet was getting cramped, you could pack a plastic bag with old clothes and walk a block or two to donate it. You were happy, someone who found a cheap vintage coat was happy, and the people in third world countries were happy for either the money or the clothes that came to them. Soon the yellow collection bins were removed as that particular chain of salvation shops went under, and one had to trek further and further away to donate clothes.
There's a lot of ways to remind young people to wear a condom during sex... But has a QR code ever been considered before? Actually the QR code itself is just a shortcut to the real meat (pardon me) of this campaign, the app. The smartphone app that measures the length, noise and rythm of your sexual encounter as well as the location it is in and uploads the results to a website. Fun statistics can now be had from these results, such as "dog lovers are louder than cat lovers" and "musicians last for 3 minutes".
A backwards journey through the hardships that this man had to conquer before conquering the race itself. He is unstoppable.
Hub Strategy, the San Francisco-based integrated creative agency, has partnered with The Utility Collective to design their first-ever consumer product: ready-to-hang artwork printed on 12-inch x 18-inch maple veneer wood panels to support Sea Shepherd Conservation Society. These are being sold here on The Utility Collective website and plans are underway to sell the product at retail. Ten dollars from the sale of each piece will be directly donated to Sea Shepherd.
Sea Shepherd is best-known for their aggressive protection of whales and dolphins from illegal whalers, and is featured in the Animal Planet series “Whale Wars.” This project, from Hub and The Utility Collective, reflects this protection of defending the defenseless.
McCann Israel uses the Facebook timeline to show two lives. One with drugs, and one without - a sort of "sliding doors" in social media. Neat stunt that drives the point home, life is better without drugs.
British Heart Foundation - Staying Alive / Vinnie Jones / Cardiac arrest what to do - (2011) 1:45 (UK)
Vinnie Jones shows how hard and fast Hands-only CPR to Stayin' Alive by the Bee Gees can help save the life of someone who has had a cardiac arrest. Ah Ah Ah staying alive, staying alive. And yes I realize I'm probably the only person ad-damaged enough to immediately recall this tainted love ad. Don't ask me why my synapses misfire so, I have no idea.
You can learn more at BHF.org
The city of Troy, Michigan was facing a budget shortfall, and was considering closing the Troy Public Library for lack of funds. Even though the necessary revenues could be raised through a miniscule tax increase, powerful anti-tax groups in the area were organized against it. To change the conversation, Leo Burnett took to social media like Facebook, posted flyers and neighborhood baby-sitting offers for the night of the big "Book burning party". As if burning books wasn't enough, they were going to get a band too.
Michael got help to turn his life around from the British children’s charity Barnardo's. This shows his story in reverse and the execution is flawless. "Michael, a vulnerable child who has turned his life around with the support of Barnardo's. Thanks to us, Michael's story didn't have to end like it began. "
At Cannes in 2010, BBR Saatchi & Saatchi, Israel launched the impossible brief - a challenge to creative minds around the world to present ideas that would bring Palestinians and Israelis closer together.
The winning idea is this one, the blood relations project, how can you hate someone who has your blood pulsing through their veins?
Case study film:
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