According to the stats a school shooting happens every thirteen days. In one long steadicam shot, this spot captures the sobering reality of school shootings, but does it in a way that is more suggestive than exploitive.
Anyone want to get washed and dried like they're going through an automated car wash? I think it would be fun but I have it on good authority that some people find that experience terrifying. And hey, when its automated it means you don't have to deal with people. Sweet!